Tracking plan & KPIs
A tailored plan defining exactly what to measure, with which tools, and what success looks like, with primary and secondary KPIs and a baseline.
Documentation engineering - Measure the signals that help you improve documentation.
We define and implement a tracking plan for the questions your team needs to answer. Search, navigation, code-copy events, and feedback can inform the next engineering and content priorities.
See how your documentation really performs
Most teams fly blind on docs. We instrument yours so you can see what users read, copy, search, and finish, and where they give up, then turn that into a content backlog.
Custom event tracking
Define and instrument selected documentation interactions, such as code copies, link clicks, version switches, and tutorial completion signals.
Instrumentation in your stack
GA4, PostHog, or a privacy-friendly tool, configured properly for docs: custom events, conversions, and reports that answer real questions instead of vanity pageviews.
Custom dimensions
Track documentation version, content type, and authentication status so you can segment and compare the data that matters.
Cross-tool user tracking
Connect agreed authenticated identifiers where tools and consent allow it, with unmatched activity and attribution limits documented.
Validation & documentation
End-to-end testing of every event and dimension, plus a complete reference of the configuration your team can maintain.
Scope and responsibilities
Event collection must follow your consent and privacy requirements. Page views and clicks alone do not establish task success or support deflection. Browser events measure instrumented human interactions. Agent or crawler access needs separately scoped server/CDN logs or API telemetry; access counts do not establish answer quality.
Analytics packages
We run it in two phases: a tracking plan first, then instrumentation. Take the plan on its own, or the full setup.
Tracking plan
A site audit and a tailored plan: exactly what to measure, with which tools, and what success looks like.
$4,500
~2 weeks
- Site structure & tooling audit
- Custom event opportunities
- Primary & secondary KPIs
- Tooling map
- Implementation roadmap
Plan + instrumentation
Implement the agreed tracking plan and tools, validate selected events and data paths, and hand over the configuration.
$8,500
~5 weeks
- Everything in tracking plan
- Advanced GA4 configuration
- Custom events & dimensions
- Cross-tool user tracking
- Data validation + reference docs
- 30 days post-launch support
Custom / ongoing
Multi-product setups, ongoing reporting and optimization, or a bespoke analytics stack.
Custom
Scoped
- Multi-product / multi-version
- Privacy-friendly analytics options
- Ongoing reporting & insights
- Content-gap backlog from data
- SLA options
Documentation teams we have worked with
Commonly asked questions
Default analytics and autocapture can record page views and interactions, depending on the tool and configuration. We define the documentation-specific meaning of selected events, such as code copies and version switches, and validate the instrumentation. Interaction signals alone do not establish whether someone found a correct answer.
Whatever fits you. We work with GA4, PostHog, Plausible, and privacy-friendly or self-hostable options. The core of this service is tool-agnostic: we tell you what to track and how, and then instrument it in your stack. If you don’t have a tool yet, we’ll recommend one.
Documentation-specific interactions: code-snippet copies, link clicks, navigation patterns, version switches, tutorial progress and completion, and search behavior. We also add custom dimensions like documentation version, content type, and authentication status, so you can slice the data in ways that matter.
Where your tools, authentication, and consent model permit it, we can map agreed identifiers across analytics, CRM, and documentation tools. Anonymous and unmatched activity remains separate; attribution limits are documented.
First, a tracking plan defines questions, selected events, dimensions, tools, and an implementation roadmap. Then we configure the agreed tools, implement permitted integrations, validate selected data paths, and document the configuration.
We implement tracking in line with your consent and privacy setup, and we’re happy to work with privacy-friendly, self-hostable analytics as an alternative to GA4 where that fits your requirements. Each party remains responsible for its own data-protection compliance.
Stop guessing what your docs do
Share the questions your team needs to answer and the tools you use today. We will review the fit and agree a next step for measurement.